martes, julio 10, 2007

The Live Earth concert promoted by former Vice President Al Gore received plenty of media coverage and hype, but most Americans tuned out. Just 22% said they followed news stories about the concert Somewhat or Very Closely. Seventy-five percent (75%) did not follow coverage of the event.

By way of comparison, eight-in-ten voters routinely said they were following news coverage of the recent Senate debate over immigration. Fifty-four percent (54%) said they followed news coverage of the President’s decision to commute Scooter Libby’s sentence.

Skepticism about the participants may have been a factor in creating this low level of interest. Most Americans (52%) believe the performers take part in such events because it is good for their image. Only 24% say the celebrities really believe in the cause while another 24% are not sure. One rock star who apparently shared that view is Matt Bellamy of the band Muse. Earlier in the week, he jokingly referred to Live Earth as "private jets for climate change."
ACTUALIZACIÓN. Sensacional Jack Shafer en Slate: "El periodismo amarillo ahora tiene otro color: verde".

ACTUALIZACIÓN II. Mucho más aquí, incluyendo una apuesta que le han hecho a Gore unos científicos.