LA TRISTE HISTORIA de Fisker Automotive, una de las mayores debacles de la industria automovilística de EEUU:

In January 2005, legendary car designer Henrik Fisker founded a company to bring innovative new thinking to the automobile industry.

Between that date and today, Fisker Automotive [1] would create perhaps the most beautiful car ever made, raise almost $1.4 billion dollars from investors as diverse as Leonardo di Caprio and Kleiner Perkins, obtain a $528 million loan from the U.S. Department of Energy, balloon to 600+ employees, default on loans or investment conditions at least four separate times, spend $535,000 on a website, get sued by its own employees, get evicted from its primary business location, and be investigated by the government — apparently for its incredible ability to burn a billion dollars while delivering only a few thousand actual completed cars.

What a wild, crazy ride it’s been.

“Fisker spent a stunning $900,000 for each vehicle it produced,” PrivCo chief executive Sam Hamadeh told me. “Then they sold them to dealers for an invoice price of just $70,000.”

Pero no os vayáis, eso no es todo...