QUIZÁS habéis estado siguiendo la polémica sobre la denominación de OSM en la blogosfera anglosajona, que jurídicamente no tenía demasiado sentido (era una cuestión de denominación social vs. marca registrada vs. dominio), pero que se había convertido en una minipesadilla desde el punto de vista de las relaciones públicas.

Así que se ha tomado una decisión que supone volver a lo que no debería haberse abandonado nunca, dado que el branding ya estaba hecho; de ese modo, OSM volverá a llamarse Pajamas Media. Así lo explican Roger Simon y Charles Johnson, los cofundadores:

Once upon a time, some friends who met in the casual atmosphere of the blogosphere (us) got together and decided it would be groovy to start a blog company. "We could call it Pajamas Media," we said, referring to the now-famous quote by whatshisface, who disparaged bloggers as a bunch of guys sitting around in their sleepwear. Well, we were as surprised as anyone when we managed to raise a significant amount of capital to form said company.

At our swanky launch party in the Rainbow Room at New York’s Rockefeller Center on November 16, we changed out of our "pajamas" both literally and figuratively. We went from being www.pajamasmedia.com to OSM™ Media, LLC, the OSM being short for Open Source Media. And oh, what a drubbing we took. Many, many readers pointed out to us that OSM™ was an oxymoron; the open source tech community expressed concern; and a very fine gentleman named Christopher Lydon at Open Source (www.radioopensource.org) politely pointed out that we might be trampling on his space. (We’re sending him a pair of warm, fuzzy slippers, a heartfelt apology, and his name back, as we speak.)

All of which, as it turns out, has led us to make a change for the better. We are re-assuming our identity as Pajamas Media. (Just give us a few days to sort the technical issues out.) In short, the whole experience of being caught with our pajamas down has been a bit embarrassing, but in the end, when we realized we could get our beloved name back, we were overjoyed. So a warm, hearty thanks to all of you who expressed your displeasure with our phony identity.

So how did this happen in the first place? Back at the beginning, certain, shall we say, paternalistically minded parties (i.e., the guys in suits) decided that we should act like grownups, and being as yet somewhat immature—at least as businesspeople--we did as we were told.

Which is how, one day, we ended up sitting around a conference table listening to representatives from a "branding" company. What followed is still a bit of a nightmarish blur, but it involved a PowerPoint presentation on the history of names, and such probing questions as, "If you were an animal, what animal would you be?" (Which is how we almost ended up as Jellyfish Media.)

Enough said. So, in the spirit of "open source," we thought we’d tell you the real story behind the reason for our name change. And hope that our corporate parents will be satisfied with good grades and healthy revenue.

El cambio -o mejor dicho, la vuelta- se hará efectivo en las próximas horas.