LOS BLOGS SON MÁS FIABLES, en muchas ocasiones, que los medios de comunicación tradicionales, escribe JD Lasica en la Online Journalism Review. Por mi parte, estoy totalmente de acuerdo, y especialmente con las cuatro razones principales que detalla Mary Hodder, product manager de Technorati y, por cierto, una persona verdaderamente encantadora:

· Niche expertise. Newspapers try to cover the whole world, while bloggers can be experts with a deep knowledge about a topic like open-source software or micro-biology.

· Transparency in motives. Bloggers are upfront about their biases and subjective approach, and they have greater freedom to speak from the heart and use a personal voice. Most journalists are constrained by an institutional objectivity. "I often read a reporter's story and wonder, what's their experience? Where are they coming from? What's the context? What do they really think?" Hodder says.

· Transparency in process. Bloggers link to documents, sources and supporting evidence to buttress their own authority. "The top-down press articles I see are written as if they're not connected to anything, as if they just came out of a vacuum," she says.

· Forthrightness about mistakes. When bloggers err, the credible ones publish a mea culpa and take responsibility, with the corrected information alongside their original posting. Not so with newspapers, whose front-page mistakes are corrected in an inside page, or broadcast news, where mistakes are almost never acknowledged.